Phonica Records first release

Posted by | March 16, 2009

After five years as London’s foremost retailer of dance and electronic music, Phonica is launching its eponymous record label with an original production from its very own Hector alongside long-time friend and collaborator Ben Bryant, backed with a remix from Appleblim & Al Tourettes.

The aptly named “Tension” is a masterclass in suspense and hypnosis; a sleek, brooding techno cut which doesn’t so much attack the danceflooor as enfold it. It simply builds and builds, scooping the listener up on a wave of dubbed-out chords and intertwined synth melodies, under and over-scored with taut drum edits, a rolling bassline and strings which hang like mountain mist.
On remix duty is Appleblim – the Skull Disco co-founder and Apple Pips boss who has made the space where dubstep, house and techno overlap his own – in partnership with Al Tourettes. Typically unconstrained by genre expectations, the duo sculpt an epic, adventurous  re-version of ‘Tension’. Propelled at first by a galloping steppa’s rhythm and analogue bass stabs, soon echo-drenched vocal samples and deep dub flavours take hold, before the track climaxes in heads-down, thrillingly linear four-to-the-floor style.

Officially out on March the 23rd but you can preview it on Phonica Records MySpace page, or you can wait for advance copies to hit the shop (lucky one living in london)

I listened to both version (sorry i promised Simon I would not spoil) & i prefer the original, just my personal taste.

We’ll keep you posted.
& by the way, Phonica sells our t-shirts in london ;)

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